Inside the Real Madrid Stadium
2009 Real Madrid team with an outsider on the right
Are you a football fan?? Sorry, I guess I should call it soccer to avoid confusion with American football. If you are, you have probably heard about the Real Madrid football team. Maybe you heard about them because their victories, but if you are not that into soccer, you might still know about them because of their player-celebrities.
OK, some of the players are more models than soccer players, but I guess it´s a good marketing strategy to bring women to the stadium. I can´t deny that Real Madrid´s players are good looking and completely into fashion but it happens that they also play well… Figo, Raul, Beckham, Cristiano Ronaldo as super celebrities-players-models, but there are also a bunch of less internationally famous players that also can be listed in this category of football players-celebrities-models: Gago, Sergio Ramos, Higuaín, Guti, Kaka, Casillas, etc. I think we are missing Fernando Torres to have the most good looking and fashionable team.
But this wasn´t the point of today´s post… Today I want to tell you about a visit I made to the Real Madrid stadium and its museum.
I´m a huge fun, so when our company proposed a visit to the stadium as a recreational activity during our brand planning convention, I got very excited, not to mention how convenient this was for me as I live just 20 metres from the stadium. So there we went.
The Real Madrid museum is one of the most visited museums in Spain– this together with the fact that Marca, a sports newspaper, is the most sold newspaper in Spain, makes me wonder about the country I live in…
The visit was great fun. Of course you have to like soccer and not hate Real Madrid, otherwise you won´t enjoy it that much, as it happened with some of my colleagues (some didn´t like soccer at all, and one was a huge Barcelona fan, the historic Real Madrid “rival”). We got to see the trophies, the history, pictures, the team uniforms since the beginning (1902), etc.
Casillas’ gloves
We also went down to the field, which by the way looks like a golf green, sat in the unbelievably comfortable dugouts, visited the visitor´s changing rooms (I bet Real Madrid´s are more luxurious but we didn’t see those…) and finished in the store, of course, where you can find all kind of merchandise.
In Real Madrid´s dugouts with my colleagues
To make the experience complete you have several restaurants that have windows with views of the field. One is quite formal and seafood oriented, another is a grill place, and the last one is a casual place to have a small bite and cocktails. It´s very nice when in summer they open terraces over the rows of seats, so you can enjoy a meal or cocktails very close to the field.
In the middle of this marketing machine there is of course the football, or in Spanish, fútbol (so the sound is the same that in English). Right now, Real Madrid is second in the battle for the Spanish league and is also trying to pass to the quarterfinals in the European Champions League (which Real Madrid has won more times than any other team).
Go, Madrid, go!!
–Rocio
Leave a Reply